Editorial standards
How we write, check and correct what we publish
Pregnancy and child-health content can affect real decisions. These standards explain what we publish, where it comes from, who is responsible for it, and what happens when something is wrong.
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What these standards cover
This website publishes three kinds of content: product pages that explain Momminess features and tools, stories about professional events and the thinking behind the tools, and pages like this one. Evergreen articles about pregnancy, babies and parenting live on Momminess Learn, which follows the same author, reviewer and dating rules.
Product pages describe what Momminess records, organizes, calculates or surfaces. They are not health guidance.
How we choose sources
Factual health statements rely on authoritative sources, in this order of preference:
- primary guidance and legislation, such as national vaccination schedules and the rules behind them;
- public-health agencies and professional medical bodies;
- peer-reviewed research, cited in a way that matches what the study actually found.
How sources are shown
Every story lists its sources at the end, and sections that rely on a specific source link to it where the claim is made. Statements about the Momminess app are checked against the app's own source code and wording, and each product page shows the date of that check.
Professional review
A product check and a clinical review are different things, and we label them separately. A product check confirms that a page describes the app correctly. A professional review means a qualified professional, such as a physician, midwife, pharmacist, dietitian or psychologist, checked the health content for accuracy.
A “Reviewed by” line, with the reviewer's name, qualification and review date, appears only when such a review actually took place. We re-review reviewed content at least every 12 months and whenever its medical content changes. We do not describe our content as a whole as expert-reviewed or medically reviewed.
Dates you will see
Dates tell you how current a page is:
- Published: when the page first appeared.
- Updated: the last substantive change to its content.
- Reviewed: when a named professional last reviewed it, if that happened.
- Product details checked: when a product page was last compared with the app.
Content boundaries
We do not publish individual medical advice, diagnoses or emergency guidance, and we point readers to their doctor, midwife, health visitor or emergency services where that matters.
We do not publish testimonials, ratings, awards, partnerships, certifications, user numbers or professional endorsements unless we have evidence and permission to do so. We do not make privacy or security claims that our privacy policy does not support, and we always say whether a feature is free or part of Momminess Care.
Corrections and updates
If you think something we published is wrong, out of date or unclear, email us and tell us which page and which statement you mean. We check the statement against its sources and the current app, and reply when we have an answer.
When a correction changes the meaning of a story, we update the page, change its updated date and add a dated correction note that says what changed. Spelling and formatting fixes are made without a note.